Organic traffic is the desired achievements for any website and website owner. There are lots of parameters that help to enhance the traffic i.e., where enormous visitors come and stay on your website. It might be there for different reasons like to grab information about your services, and other universal factors which might be available through the informative blog or on-page SEO-based content. In between that, multiple factors or mistakes can directly affect your website ranking, traffic and visibility. Therefore, it is essential to consider all those mistakes and resolve them with the help of an SEO agency. So that you can manage better traffic for your website. We are here to discuss all those parameters and the way that will be the key to achieving higher traffic. Overall. Let’s get acquainted with these factors and also get the solution for the betterment of your website.
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Factors Contributing to a Drop in Organic Traffic
1. Changing Domain Name Without Informing Google
While talking about digital marketing, websites and SEO, the domain name is an essential factor which is always necessary and it indicates your business name and nature. It is your identity and over, with the huge traffic and numbers of visitors the domain name along with the website is known to your users and the ranking authority. But, when you decide to change the domain name for any reason and don’t inform Google about it, will impact your ranking badly. So, while changing the domain name or implementing any extension, always be conscious and inform Google because with the change in domain name URL gets changed and it becomes difficult for your audience to reach there.
2. Indexing Issues: Index everything
While uploading any content on-page, either website content or blog, it is essential to index every content for better performance and therefore, you must be conscious of this. Because, uploading any content without indexing, will not get the worth and visibility for the wider area of customers. Therefore, it is essential to perform this task i.e., indexing. Apart from these, while uploading the content, it is essential to consider that the content must have credibility and informative quality. It must be engaging and consist of well user experience. So that, it can help you be ahead with a good website with the quality content
3. Indexing the under-maintenance page
It is essential to consider that you must implement the indexing for the designed, and complete page. In many cases, someone goes for indexing for the under-maintenance page which affects the ranking of the website and it becomes difficult to recover the ranking. Therefore, after getting assured that the website page is completely designed along with content and images, then only go for indexing.
4. Updates in algorithm
In many cases, there are lots of updates in the Google algorithm that directly affect the ranking and, in these cases, it is imperative for all the SEO executives or the website owner to implement the desired changes or get insight from all those updates and stay ahead with the cyclic audit. However, it’s a fixed routine where website audit is done accordingly, but it becomes the essential reason for the fall in the ranking.
Organic Traffic drop is for the short-term or long-term
While auditing, it is essential to note that the traffic down is for a short period or it has been falling for the long term. In these cases, there might be lots of parameters that can affect the ranking. In those cases, you have to focus on various parameters like content, website design, user experience and many more and you will have to focus on each single term which will be beneficial for your website and its traffic as well. When there are lots of factors to know and change, it is better to consult an SEO experts rather than doing it yourself, because in many cases, things are unknown and difficult to proceed.
Competitors Activities
In many cases, it has been seen that when your competitor starts some better performance, you will get the effects on your ranking as their traffic and rank will be elevated. In those cases, you need to revise and update the strategy for the content, keywords, backlinking and all, and it will enhance your ranking and traffic as well.
Google Penalty
In many cases, when your website has some unwanted or undesired content, or there is repetition of the same content on different pages, it can be detected by Google, and on behalf of these issues, i.e., content issues google can impose a penalty on your website and that can affect the website ranking., Therefore, while updating the content and designing all the pages, always be updated with the unique content.
How SEO agency help to recover this?
It’s all about expertise and implementation of ideas that can help you perform better. An SEO agency in India with their insight always helps you with their cyclic audits and awareness, especially with Google updates. They better understand how to create content, design user experience websites, page loading speed and many more things. In this function, their updates and awareness help you get everything required for your website and its higher rank and huge traffic.
Conclusion
There are enormous factors that can reveal why there are falls in the website traffic and what are the main reasons behind them. It must be known and with the perfect strategy and ideas, you must be ready with the SEO services. Getting organic traffic and ranking is a long process, but a little mistake can ruin your efforts. Therefore, before implementing any changes like domain name, design, content revision, etc. get ahead with the Google updates or you can get the help of SEO services also. And finally do everything as per the guidelines of authority.
